Being a lazy slob. We are all guilty of it. That doesn’t mean we don’t care about the environment.

Zero Co. does so much, that being a customer gives you permission to keep sitting on your ass, doing nothing.

To do its ‘skip-stopping’ job, we needed this spot to look as far from a traditional big budget ad as possible. So visually, we leant right into the world of low-budget infomercials. This means embracing gaudy super treatments, out-of-date transitions and cheesy SFX.

Design best practice? We don’t know her.