#ODDLY SATISFYING ORGANISATION, SWEDISH-STYLE.
IKEA
CAMPAIGN CONCEPT //
W/ Art Director Madeleine Purdy @ DDB Sydney
Introducing IKEA Australia's first-ever #oddlysatisfying Tidy TV. To showcase the benefits tidying can have on the mind, we created hours of slow, relaxing, meditative content to help audiences unwind. Watch objects slot soothingly into place and be packed away perfectly and feel that sense of calm that organisation with IKEA brings.
HEMNES
DRAWERS
KALLAX
BOOKCASE
OMAR
SHELVES