#ODDLY SATISFYING ORGANISATION, SWEDISH-STYLE.

IKEA

CAMPAIGN CONCEPT //

W/ Art Director Madeleine Purdy @ DDB Sydney

Introducing IKEA Australia's first-ever #oddlysatisfying Tidy TV. To showcase the benefits tidying can have on the mind, we created hours of slow, relaxing, meditative content to help audiences unwind. Watch objects slot soothingly into place and be packed away perfectly and feel that sense of calm that organisation with IKEA brings.

HEMNES 

DRAWERS

KALLAX 

BOOKCASE

OMAR 

SHELVES

Previous
Previous

YOUTUBE SKIPPY AWARDS

Next
Next

MACCAS AU SOCIAL & OOH