TRIPLE J HOTTEST 100? TIME TO GET ON THE SAUCE. MASTERFOODS
SOCIAL CAMPAIGN CONCEPT //
W/ Art Director Madeleine Purdy @ Clemenger BBDO Sydney
Using the betting odds on sports bets - we sent the top Australian artists in the running a custom bottle of sauce along with a personalised letter wishing them luck and challenging them to get on the sauce.
THE RESULTS17 artist shares, including Spacey Jane who came in 2nd place in Triple J’s Hottest 100.
The Chats’ post received 21.3K likes and 215 comments.
766,700 combined following // 6,993 page visits (+2,308%) // 27,698 impressions (+717.5%)
// 187 content interactions // Increase in total following of 2.3% //Estimated total reach: 115,005